Following the huge turnout at the media preview, the Shanghai International Motor Show welcomed the public. The Oswell Co., Ltd. stand continued to attract growing crowds, becoming the show’s ‘technology star’ thanks to its cutting-edge exhibits and in-depth industry discussions. As a key exhibitor in the field of new energy drive technology, Oswell Co., Ltd. is demonstrating the accelerating evolution of ‘Made in China’ to the world through its cutting-edge exhibits, in-depth discussions and the enthusiastic response from global partners.

Under the theme ‘Technology Drives the Future’, Oswell Co., Ltd. designed its product exhibition area, with core products such as all-in-one powertrains, motor and control systems, and stator and rotor assemblies consistently drawing professional visitors to pause and take a closer look.

‘There are no shortcuts to technological breakthroughs; the only way forward is through continuous iteration focused on addressing customer pain points,’ stated Oswell Co., Ltd.’s Head of R&D during an on-site interview. Oswell Co., Ltd. adheres to a dual-drive development strategy centred on ‘technological breakthroughs’ and ‘market responsiveness’. In terms of technological breakthroughs, the company is delving deeply into the core areas of intelligent drive systems, achieving end-to-end innovation ranging from millimetre-level precision control to system-level energy efficiency optimisation; horizontally, it is building an open technology ecosystem, continuously expanding the boundaries of application through the integration of AI algorithms, real-time simulation verification and the application of cross-industry technologies. In terms of market responsiveness, Oswell Co., Ltd. has established an agile R&D system and assembled a specialist technical R&D team of over 100 people, focusing on preliminary research into forward-looking technologies and making in-depth strategic investments in the digital upgrade of new energy electric drive systems.

As of April 2025, Oswell Co., Ltd. held more than 40 invention patents, with a further 79 invention patents pending. Leveraging its self-built digital manufacturing base and end-to-end testing and validation system, the company has developed integrated capabilities spanning from design and development to smart manufacturing. Through continuous technological breakthroughs and industrialisation capabilities, it provides intelligent drive solutions to global customers.

For this exhibition, Oswell Co., Ltd. specially set up a roundtable discussion area at its stand, using the ‘roundtable’ as an ‘industry router’ to attract over a hundred industry decision-makers. Representatives from various sectors engaged in in-depth discussions on core topics such as cost reduction and efficiency improvements in electrification, enhancing technical reliability, and adapting to global standards. These discussions not only sparked forward-looking perspectives on technological evolution but also yielded over ten actionable areas for collaboration, truly realising the concept that ‘the exhibition floor is the starting point for collaboration’.

From 25 to 26 April, Oswell’s stand welcomed over 50 groups of partners from home and abroad, ranging from long-standing strategic allies with deep industry roots to representatives from emerging markets drawn by the company’s reputation. From benchmarking technical specifications to simulating application scenarios, and from supply chain coordination to discussions on localised services, the intensive business engagements not only confirmed the global applicability of Oswell’s solutions but also accelerated the progress of several strategic cooperation agreements.

Through this exhibition, by engaging directly with the needs of global customers, Oswell Co., Ltd. has further clarified its path of technological evolution: deepening scenario-driven R&D, strengthening its ecosystem collaboration network, and consolidating its global service capabilities. “Participating in the exhibition is not the end goal, but rather a milestone on the path of evolution,” stated Cao Guanhui, Chairman of Oswell Co., Ltd., in an interview. “Armed with the customer insights and partner trust gained from the exhibition, we will continue to refine new energy electric technology solutions that are more precise, more reliable and more inclusive, and use technological innovation to continuously reshape the industry’s value chain.”